for Grindex

Update: 24.05.2022

Last week: 19 week 2022 (09.05.2022 - 15.05.2022)

Last full month: Apr 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 3 150 51.7% 62.4% 5.7 1 584 078 61.0% 87.0% 4 37.8%
MoM 8 817 -34.6% 53.5% -4.3 4 250 643 -36.0% 81.2% -3 -29.4%
YTD 49 160 3.4% 55.4% -3.8 23 097 726 33.6% 82.6% 1 10.5%
MAT 119 232 -16.6% 54.2% -7.1 51 420 934 11.1% 80.8% -0.6 -5.6%
KAPSIKAM
WoW 21 389 10.7% 2.8% 0.2 9 058 453 8.1% 3.1% 0.1 4.1%
MoM 169 728 -20.9% 2.7% 0.2 74 220 018 -20.8% 2.9% 0.4 -27.1%
YTD 420 406 -1.2% 2.7% 0 178 330 627 0.2% 2.9% -0.4 0.2%
MAT 1 060 095 -13.5% 2.6% -0.2 439 344 945 -8.0% 2.9% -0.4 -7.7%
MILDRONATE
WoW 80 923 0.3% 22.8% 0.9 52 593 616 -3.1% 24.1% 0.6 -3.6%
MoM 399 925 -40.3% 22.9% 0.4 269 107 725 -36.4% 24.2% 1.1 -41.2%
YTD 2 162 954 23.2% 16.8% 1.8 1 217 338 614 65.2% 18.0% 3.9 9.6%
MAT 5 203 241 14.8% 17.1% 2.1 2 414 046 920 32.3% 16.3% 2.6 0.6%
SULFARGIN
WoW 3 580 19.8% 1.1% 0.2 1 820 630 16.4% 1.5% 0.2 2.7%
MoM 11 103 -27.8% 0.8% 0.1 5 749 879 -26.5% 1.1% 0.2 -35.6%
YTD 60 423 5.6% 0.9% 0.1 30 231 909 12.3% 1.1% 0.1 -3.9%
MAT 167 363 -13.3% 0.9% -0.1 83 066 238 -2.6% 1.2% 0 -7.3%
VIPROSAL
WoW 24 076 8.7% 3.0% 0.1 9 883 181 5.2% 3.2% 0 4.4%
MoM 97 455 -35.9% 2.9% -0.4 41 743 859 -36.5% 3.1% -0.2 -27.2%
YTD 535 987 27.6% 3.2% 0.7 221 675 786 38.4% 3.4% 0.6 0.8%
MAT 1 359 346 3.3% 3.2% 0.3 532 786 722 10.6% 3.4% 0.2 -7.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 49 160 3.4% 55.4% -3.8 23 097 726 33.6% 82.6% 1 10.5%
KAPSIKAM 420 406 -1.2% 2.7% 0 178 330 627 0.2% 2.9% -0.4 0.2%
MILDRONATE 2 162 954 23.2% 16.8% 1.8 1 217 338 614 65.2% 18.0% 3.9 9.6%
SULFARGIN 60 423 5.6% 0.9% 0.1 30 231 909 12.3% 1.1% 0.1 -3.9%
VIPROSAL 535 987 27.6% 3.2% 0.7 221 675 786 38.4% 3.4% 0.6 0.8%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 119 232 -16.6% 54.2% -7.1 51 420 934 11.1% 80.8% -0.6 -5.6%
KAPSIKAM 1 060 095 -13.5% 2.6% -0.2 439 344 945 -8.0% 2.9% -0.4 -7.7%
MILDRONATE 5 203 241 14.8% 17.1% 2.1 2 414 046 920 32.3% 16.3% 2.6 0.6%
SULFARGIN 167 363 -13.3% 0.9% -0.1 83 066 238 -2.6% 1.2% 0 -7.3%
VIPROSAL 1 359 346 3.3% 3.2% 0.3 532 786 722 10.6% 3.4% 0.2 -7.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 3 150 51.7% 62.4% 5.7 1 584 078 61.0% 87.0% 4 37.8%
KAPSIKAM 21 389 10.7% 2.8% 0.2 9 058 453 8.1% 3.1% 0.1 4.1%
MILDRONATE 80 923 0.3% 22.8% 0.9 52 593 616 -3.1% 24.1% 0.6 -3.6%
SULFARGIN 3 580 19.8% 1.1% 0.2 1 820 630 16.4% 1.5% 0.2 2.7%
VIPROSAL 24 076 8.7% 3.0% 0.1 9 883 181 5.2% 3.2% 0 4.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 8 817 -34.6% 53.5% -4.3 4 250 643 -36.0% 81.2% -3 -29.4%
KAPSIKAM 169 728 -20.9% 2.7% 0.2 74 220 018 -20.8% 2.9% 0.4 -27.1%
MILDRONATE 399 925 -40.3% 22.9% 0.4 269 107 725 -36.4% 24.2% 1.1 -41.2%
SULFARGIN 11 103 -27.8% 0.8% 0.1 5 749 879 -26.5% 1.1% 0.2 -35.6%
VIPROSAL 97 455 -35.9% 2.9% -0.4 41 743 859 -36.5% 3.1% -0.2 -27.2%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs